Led full-funnel marketing growth across paid + organic, owning ₹5Cr+ ad spend, scaling AI-led creative marketing, and driving measurable revenue impact through tight sales alignment and rapid experimentation.
Context
I joined Gleuhr as a content guy and grew into running performance + marketing. This page is the timeline of roles I held, what I owned, and the results I shipped
Here’s my role progression at Gleuhr, with the key responsibilities and measurable impact I delivered in each position
Details
Time Frame:
Jan 24 – Present
Role:
Performance Head/ Marketing Manager, and many more
Involvement:
Marketing, Sales
Performance Head & Marketing Manager (Current)
- Managed ₹5Cr+ ad spend end-to-end; delivered 11.11x+ ROAS.
- Coordinated closely with 50+ sales counselors to improve conversions.
- Continuously monitor brand performance and customer perceptions
- Led AI-powered creative production that performed in paid + organic.
- Owned launch + marketing for Anti-Aging treatments; drove a successful rollout.
- Built internal workflows/tools (incl. NAS setup) to speed up creative + marketing ops.
Junior Marketing Manager
- Ran WhatsApp marketing campaigns (copy + execution).
- Assisted on performance marketing while leveling up optimization skills.
- Edited ad creatives that cut CPL from ₹100–₹200 to ₹50–₹60.
- Contributed to AI + CRM automation workflows to improve marketing efficiency.
Team Lead - Marketing
- Managed a 10+ member creative team (organic + performance).
- Increased editor output from 2–3 to ~8 videos/day via tools + process.
- Created a brand tagline still used company-wide.
- Drove team upskilling (courses, cohorts, tooling); raised content quality bar.
Content Strategist
- Strategized and exectuted awareness content for founder gagan sidhu and company pages
- Wrote ad copy + video scripts for performance campaigns.
- Shot content and supported production execution.
- Wrote website content across treatments/services.
- Created product/treatment PDFs and WhatsApp messaging flows.
Generative AI Portfolio
Text is boring when you’re talking about generative AI, have a look at what videos I have made.
Professional Ad Shoot
For an ad campaign at G-leuhr, this video was planned, scripted, shot, and edited by me.
0 budget shoot, 1 camera, and 1 light setup.
Other Shoot Videos
I can not put all of the work here, so I have tried to put what will help you get the best idea.